The apparel PLM software helps you manage your fashion business from start to finish and boost your sales, even in the time of COVID-19 crisis.
The impact of the coronavirus is being felt by all businesses around the world. The COVID-19 crisis has devastated the global fashion industry with sales dipping from $35.8 billion in 2019 and to $31.4 billion in 2020 at a compound annual growth rate (CAGR) of -12.32%.
The market is still volatile. The State of Fashion 2021 report found that global fashion sales are unlikely to return to 2019 levels before July 2022. Any delay in the availability of vaccine can push this to October 2023.
What should you do as a fashion brand or manufacturer?
It’s time to make intelligent moves early, focus on boosting sales revenue, improve productivity, and ensure financial flexibility. That’s where product lifecycle management (PLM) comes into the picture. It is no longer a “nice to have” option. It has become essential for today’s fashion brands and producers.
Product lifecycle management (PLM) is the process of handling goods as they move through the various stages of a product’s life.
These stages include:
- Manufacturing – product design, development, testing
- Product launch – introduction to the market, distribution of products
- Growth – increased awareness, sales, revenue generation
- Maturity – increases sales, recurring sales, customer retention
- Decline – sales drop, some brands reintroduce the product with new features
As a fashion brand or producer, you should use a reliable apparel PLM software solution to manage the lifecycle of your products in a better way.
Increasing Revenue with Apparel PLM Software
Let’s take a closer look at how a product lifecycle management tool can help you generate higher sales revenue for your company.
1. Reduce Costs
Most businesses will agree that reducing your product cost without compromising its quality is a win-win deal. But how can a PLM tool help you reduce costs?
Well, apparel PLM software helps you track, monitor, and manage every stage of a product’s lifestyle in one place. Your entire product development team, from designers to manufacturers, can work together to reduce avoidable expenses and report delays.
You will also be able to monitor product costs during the development phases. This will help your manufacturing team to find product materials and parts that are cost-effective and durable.
Wave PLM enables you to request quotes from multiple vendors, compare prices, and negotiate to acquire materials at the best rates.
2. Increase Productivity with Apparel PLM App
Using apparel PLM software allows you to consolidate all product-related information in one place. You can easily track conversations, workflows, product designs, and documents in a single unified location, which can help you increase employee productivity.
The entire team can collaborate to share data and files and access them anytime. Properly-organized data helps fashion brands prevent confusion and disputes and get the work done more efficiently.
3. Create Better Products
You can easily build and maintain your product library, which stores all of the required information about product design. Apparel PLM software solutions also allow you to share files with everyone in the team.
You can create innovative products and track the development of your product samples. What’s more, product designers can give real-time feedback and recommend changes to the manufacturers, which can help you enhance the quality of your products.
All involved teams can track the development process to ensure product quality while also accelerating the time to market.
4. Build Customer Loyalty
Apparel PLM software enables you to track consumer and product data to learn what consumers think about your product line. You can use these insights to improve the new products in the pipeline based on consumer feedback.
In addition, you can anticipate customers’ needs for their next orders and deliver what they need. This will help you build customer loyalty, increase retention rate, and drive repeat purchases.
5. Boost Sales Revenue
Leveraging the apparel PLM software technology enables fashion brands and manufacturers faster production, improve the team’s efficiency, reduce manufacturing costs, and increase customer loyalty.
All of these will certainly contribute to increased sales revenue for your fashion company. Along with increasing sales revenue in the short term, PLM app can also help you plan for the future.
You can use consumer and product data to:
- Identify consumer needs.
- Add new products in the pipeline.
- Reintroduce the product before its sales decline.
- Introduce new features by upgrading your product during its maturity stage.
Are You Ready to Boost Sales with Apparel PLM Software?
PLM technology has become a crucial part of the fashion industry. If you want your business to succeed, you should buy an effective apparel PLM software solution for your team. One great option is the cloud-based PLM solution, trusted by hundreds of businesses.
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