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Price Points in Fashion Explained: How Brands Set the Right Price for Every Product

Tatiana Kochergina Design / PLM December 17, 2025
price points in fashion

Pricing decisions drive success in the fashion industry. Every brand relies on a clear pricing strategy to survive highly competitive markets and constant price changes. Designers, merchandisers, and business leaders often confuse cost, price, wholesale price, and profit margin. This confusion leads to weak collections, increased prices at the wrong…