Category Posts

Design

What Is Rationalization in Fashion? Streamlining Processes

rationalization meaning

In today’s dynamic and emotionally charged fashion industry, rationalization has evolved from a technical fix into a powerful fusion of psychological awareness, emotional insight, and strategic decision-making. Modern fashion brands face increasing complexity—shorter trends, tighter margins, faster production. Rationalization offers an opportunity not just to optimize operations, but to reshape…

Deadstock Fabric Meaning: Debunking Myths and Exploring Creative Potential in Fashion

deadstock fabric

Many designers and consumers ask: what does deadstock fabric mean, and is it truly sustainable? This comprehensive guide explores the deadstock fabric meaning, debunks common myths, and reveals how fashion brands can harness the potential of deadstock fabrics for creative reuse, limited-edition fashion, and responsible sourcing. What Does Deadstock Fabric…

The Anatomy of Jeans: Breaking Down Denim Design

Tatiana Kochergina Design / PLM May 5, 2025
anatomy of jeans

Introduction Understanding the anatomy of jeans is essential in denim design, development, and production. Jeans are more than just pants—they are a carefully engineered product of precision in garment construction, thoughtful jean design, and advanced fashion PLM integration. Each component of a pair of jeans has a specific function and…

Conscious Clothing Brands for a Greener Wardrobe

Conscious Clothing

Conscious clothing focuses on ethical and eco-friendly fashion. It reduces environmental impact and promotes fair labor practices. This article will explain what conscious clothing is, why it matters, and highlight brands leading the way. Key Takeaways What is Conscious Clothing? Conscious clothing emphasizes ethical production methods that prioritize fair labor…

Fashion Illustration to Flat Sketching: All About Design

Tatiana Kochergina Design March 19, 2025
Fashion Illustration

Fashion design starts with creativity, and fashion illustration is where it all begins. A designer’s vision first takes shape through hand-drawn sketches that capture the essence of a collection. But turning these artistic expressions into production-ready garments requires more than creativity—it demands precision. This is where flat sketching, also known…