The Olympic Games are a global spectacle, not just for sports but also for fashion. The 2024 Summer Olympics in Paris will feature new and stylish athletic wear. This year, major luxury companies such as LVMH are sponsoring the Paris Games. Brands like Louis Vuitton, Dior, and Berluti are participating in the event.
In 2024, Olympic Games fashion continues to thrive, with luxury conglomerates like LVMH Möet Hennessy Louis Vuitton playing significant sponsorship roles. Several prominent LVMH houses, including Louis Vuitton, Dior, and Berluti, are actively involved with the Paris Games, bringing their signature elegance and innovation to the world’s most prestigious sporting event. Here’s a look at the most fashionable teams and their looks for Olympic opening ceremony.
Team USA: Classic Elegance Meets Modern Flair
Team USA continues its tradition of stylish uniforms with designs by Ralph Lauren. This year, the focus is on classic American styles with a contemporary twist. Expect to see clean lines, bold colors (classic red white and blue), and sustainable fabrics. Ralph Lauren’s designs are known for their elegance and functionality, making them a highlight of the 2024 Olympics.
For the opening ceremony, the athletes will don a classic Ralph Lauren ensemble featuring a navy wool blazer with red and white accents, a striped oxford shirt, a navy knit tie, tapered light denim jeans, and suede shoes.
The uniforms feature innovative materials such as recycled polyester and organic cotton, emphasizing sustainability without compromising performance. The sleek design elements are combined with advanced moisture-wicking technology to keep athletes cool and comfortable. Ralph Lauren has also incorporated modern tailoring techniques to ensure a perfect fit, enhancing the athletes’ freedom of movement.
Japan: Avant-Garde Innovation
Asics is the official sportswear provider for Team Japan at the 2024 Paris Olympics. The collection’s primary color, a new “Sunrise Red,” creates a striking gradient effect on the main item, the “Podium Jacket.” The collection incorporates the “Yagasuri” graphic, a traditional Japanese pattern symbolizing determination and strength.
Aiming to create garments that are both functional and eco-friendly, Asics focuses on sustainable materials. The shoes are designed for easy recycling, maintaining high performance while minimizing waste.
France: Chic and Cultural
Berluti has designed the uniforms for the host country team for the 2024 Paris Olympics. This collaboration includes tuxedo-inspired outfits with distinct options for male and female athletes.
Male athletes will don a midnight-blue tuxedo jacket featuring a patina-effect shawl collar in the colors of the French flag. The ensemble is completed with matching trousers and Berluti’s signature Shadow trainers. Female athletes will have the choice of a sleeveless tuxedo jacket, paired with either trousers or a silk wrap-around skirt.
The tuxedo is crafted from a blend of cold wool and Lycra, ensuring it remains wrinkle-free and comfortable throughout the ceremony.
Brazil: Vibrant and Bold
Riachuelo has designed Team Brazil’s collection for the 2024 Paris Olympics, drawing inspiration from Brazil’s rich heritage.
The uniforms feature Havaianas flip-flops, a striped shirt, and an embroidered jacket. The color palette includes shades of green, blue, and yellow, reflecting the Brazilian flag. The designs incorporate elements of Brazilian biodiversity, showcasing fauna and flora motifs.
Mongolia: Traditional Meets Modern
According to social media, Team Mongolia is already making headlines for their striking uniforms for the opening ceremony of the 2024 Paris Olympics. Designed by Michel & Amazonka, the uniforms feature embroidered vests and caftans that pay homage to traditional Mongolian attire.
Michel & Amazonka has created four distinct looks: two for men and two for women. The flag bearers will sport special garments, including traditional pointed hats (buryat) and boots (gutals) for the men, adding a distinctive cultural touch to the ceremony.
Spain: Artistic and Dynamic
Spain’s Olympic attire, designed by Joma, combines artistic elements with dynamic functionality. The uniforms feature bold colors and patterns inspired by Spanish art and culture, ensuring that the team stands out both on and off the field.
Joma has drawn inspiration from famous Spanish artists such as Picasso and Gaudí, incorporating abstract patterns and vibrant color schemes. The uniforms are made from lightweight, breathable fabrics that enhance athletic performance. The designs also feature ergonomic cuts that provide maximum comfort and flexibility.
South Korea: Classic and Innovation
The South Korean uniforms for the 2024 Paris Olympics, designed by Musinsa Standard, a leading Korean fashion brand, showcase a belted suit in wall blue. This color choice conveys a calming effect and symbolizes both Eastern traditions and a youthful, enterprising spirit.
Crafted from summer wool to accommodate Paris’s warm temperatures, the suit features a blazer with a lining adorned in blue and white porcelain patterns. The belt reimagines the traditional leg bands worn with historical government officials’ attire, adding a unique touch to the modern design.
Canada: Bold and Athletic
Lululemon is once again outfitting Canada’s Olympic and Paralympic teams, marking their second collaboration with the teams. The uniforms incorporate SenseKnit technology for thermal comfort and sweat-wicking fabrics to enhance breathability. Moreover, they boast super-light, elastic materials, adjustable drawstrings, and freshly designed pocket forms and locations.
For the opening ceremony, team Canada will wear a jacquard bomber jacket adorned with a unique print celebrating Canadian art, architecture, and nature. The closing ceremony outfit, created in collaboration with Indigenous artist Mason Mashon of the Saddle Lake Cree Nation, highlights a design inspired by natural illumination, including the Aurora Borealis.
Conclusion
Olympic Games fashion 2024 in Paris is set to be a thrilling blend of sustainability, technology, cultural homage, and vibrant colors. These trends not only enhance the performance of the athletes but also contribute to the visual spectacle of the games. As the world watches these athletes compete, their fashion statements will undoubtedly leave a lasting impression, setting new trends for years to come.
The involvement of luxury conglomerates like LVMH Möet Hennessy Louis Vuitton further elevates the fashion aspect of the games. With major LVMH houses like Louis Vuitton, Dior, and Berluti playing significant roles, the Paris Olympics is set to be a showcase of elegance and innovation.
For more updates on Olympic Games fashion and other related topics, stay tuned to our blog!
Leave a Reply