apparel pricing
Wholesale pricing is the price a brand charges retailers, distributors, or other businesses that buy its products to resell them. In apparel, a good wholesale price has to do two jobs at once. First, it must cover the brand’s landed cost with enough margin. Second, it must leave the retailer…
Keystone pricing sets a retail price at exactly double the wholesale cost. Specifically, a $20 wholesale garment becomes a $40 retail price, no other math involved at all. It’s the oldest, simplest markup rule in retail. Apparel brands still lean on it constantly. However, it doesn’t fit every product or…
