Sustainability
Better Cotton is the world’s largest cotton sustainability programme, run by the Better Cotton Initiative (BCI). It trains and certifies farmers to grow cotton with less water and pesticide use and better working conditions. However, buying Better Cotton has never automatically meant that your garment contains it. For most of…
Recycled polyester fabric is polyester made from previously used plastic, usually PET bottles, instead of new oil-based raw material. For an apparel brand, however, the material itself is the easy part. The harder part is proving the recycled content, keeping that proof attached to each style, and making claims that…
