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Sourcing

GS1 & GTIN for Fashion Brands: How to Get Barcodes, Register Products, and Stay Retail-Ready

GS1 barcode and GTIN structure for a fashion brand showing product registration and SKU-level barcode assignment in PLM

Every apparel brand reaches the same moment: a retailer asks for barcodes, and the team realizes they don’t have them. Barcodes are the global standard for product identification. Without them, you cannot sell through most major retailers, marketplaces, or wholesale channels. A barcode is a machine-readable label that encodes a…