wholesale pricing
Keystone pricing sets a retail price at exactly double the wholesale cost. Specifically, a $20 wholesale garment becomes a $40 retail price, no other math involved at all. It’s the oldest, simplest markup rule in retail. Apparel brands still lean on it constantly. However, it doesn’t fit every product or…
A minimum advertised price, or MAP, policy sets the lowest price a retailer can advertise for a brand’s products. Without one, a single retailer can slash prices online, and every other retailer carrying the line feels pressure to match. For a wholesale apparel brand, that race to the bottom can…
