Author Posts

Brand and Fashion: How Identity Becomes Product

Tatiana Kochergina Fashion January 16, 2026
brand in fashion

Brand and fashion define how people experience value in the fashion industry. A successful fashion business does not rely on trends alone. It builds a clear identity and translates that identity into products, prices, and processes. When identity, product, and execution align, brands grow with consistency and trust. Strong brand…

Innovative Fashion Business Models: How Brands Are Redefining the Industry

Tatiana Kochergina PLM / Technology December 31, 2025
Innovative Fashion Business Models

The fashion industry is constantly evolving and reshaping itself. Brands face pressure from changing consumer expectations, rapid digital disruption, and rising sustainability concerns. Innovative fashion business models now shape how brands design, produce, sell, distribute, repair, and reuse clothing across markets. The global fashion industry operates in a highly competitive…

Technology Sportswear: How Innovation Is Transforming Performance Apparel

Tatiana Kochergina Fashion / Technology December 29, 2025
technology sportswear

Technology in sportswear defines how modern athletes train, compete, and recover. Performance apparel now blends science, fashion, and digital tools. Brands no longer rely on style alone. They focus on results, comfort, and durability. This shift affects every product decision, from fabric choice to final wear experience. Innovation drives the…